The Journal

The Insiders

Online Stylist: Cassie Anderson

'I love the opportunity to be creative when it comes to putting an outfit together for my every day, however when at work I need to find a balance between function and fashion!' I like to have fun and mix my pieces up such as playing with silhouettes and texture, like this voluminous, oversize chunky knit, paired with skinny pants!

For me it's about the little details that make all the difference, cuffing my pants and wearing simple yet interesting jewellery.

Cassie is wearing: (M7927) Chunky Knit Jumper $149 and (V2129) Houndstooth Pant $225

The Vogue Reveal

The Design room is full of excitement this week as the summer campaign has just been shot! To see Vogue Australia's exclusive preview of Veronika Maine's new vision and 'face to watch' click here

The Insiders

Marketing Coordinator: Erin Kiddle

My style is relaxed, modern and clean. Working in Marketing I need to make sure I look polished and professional but I also like to dress for comfort with a sense of classic edge to my outfits.

I often contrast my softer, feminine pieces with a long line tailored jacket, a masculine style boot, and layered bold jewellery.

I love Veronika Maine's pieces for Winter as they have some great detailing and interesting features!

Erin is Wearing: (V4145) Zip Long Jacket $299, (M3228) Monochrome Peplum Top $79.95, (V2147) Contrast Bind Pant $199

Everyday Layering

Winter is the season to layer and wrap up!

Whether layering up for your daily commute, a weekend away or an evening out, Veronika Maine has got you covered.

Did you know…

What makes Veronika Maine INNOVATIVE?

Renowned for technical innovation and high quality finishes, this is where the Veronika Maine Design team come together to create each collection.

Through fabric manipulation and clever pattern cutting, the Design team use draping methods on mannequins and hand drawn sketches with an in-house team of patternmakers to design original creations!

Keep an eye out for WEEKLY new arrivals in store and online.

Printed Pairings

Trending for a few seasons now has been mixing and clashing of prints, wearing mixed textures and using graphics to be combined and layered. However, now we have a new way to wear prints - the printed two-piece dressing.

Matching patterns is a modern rethink on the way we style print! Be bold this season and start to match your motif pieces such as the Mottled Jacquard top and matching skirt. For added texture style with the jewelled necklace with ribbon tie.

Available in store and online now.

Ways To Wear: The Jacquard

This season texture is the new print! With a twist on the traditional legging the designers at Veronika Maine wanted to add a bit of texture to wear under your outfit. Our opulent animal and paisley jacquards are all imported from Europe and are a classic staple to update your winter wardrobe.

Work these with a structured blazer for the office, experiment with shapes and draping of knits or a tunic for a casual outing and layer up for that winter weekend escape with a soft jersey and woollen coat.

Spotted

Spotted in some of our favourite magazines!
Here is just a small edit of this month's Veronika Maine editorial in Instyle, Marie Claire, the 'Insider blog' for Westfield and the newly launched Sunday Style magazine out every Sunday in the Sunday Telegraph.

The Insiders

The Veronika Maine brand manager Gill Vadgama shows her favourite THREE styles in today's entry of 'The Insiders'.

"The perfect coat is an important investment into your winter wardrobe. This season there are so many different silhouettes, colours and lengths that can be tailored to your personal lifestyle. The Design team at Veronika Maine have made sure that they considered everyone's needs and have come up with a range of beautifully crafted Italian wool blended styles for you to choose from. My three coat picks from the Winter 2013 Collection would be the Wool Biker Jacket for its versatility - as you can style this into your work wear and pair it back in a casual look for the weekend. The Cocoon Basket Weave Coat has a classic shape that is perfect to wear out for the evening and the tailored Wool Coat with zips is streamlined and a great timeless wardrobe staple".

Gill is wearing: Under coats (M7881) Block Knit $129 and (V2145) Brocade Jacquard Pant $199 - (V6033) Wool Biker Jacket in oatmeal $389 - (V6018) Long Wool Coat in midnight $449 - (V6036) Basket Weave Coat in black $425.

Winter Prints

Reinvent your winter wardrobe with graphic motifs, geometric patterns and the new paisley! Layering these prints with a block knit or adding some depth with our jewelled pieces can create interesting textures and added polish.

If you prefer to keep it simple, style one of these graphic prints with a suit for a modern spin on workwear.

Work It

How to WORK Veronika Maine's Winter 2013 collection... whether you like to work the suit, mix interesting separates or you need a dress that carries from day to evening. These three looks are perfect updates that will ensure you are wardrobe ready for whatever the working week will bring…

Styling Tip: Attention to detail is key if you want to keep your work look simple and classic. Sharp lines in a tailored jacket, a textured knit worn over a white shirt or adding some jewels to a dress that can be styled for a corporate event that turns into after work drinks!

The Insiders

Welcome to The Insiders section of our journal!
This is where you can meet some of our creative team that work behind the brand with a sneak peek of their favourite pieces from the new collection and how they like to style them!

Catherine Calvert: Fabric and Design Assistant

I love all the prints that are coming out this season, especially the geometric patterns!
Working in the fabric department its always exciting to see the actual fabric come to life in a design!
My style is very relaxed, but I like a small twist here and there, such as wearing two of the Veronika Maine's skinny glitter belts together or adding an interesting texture with a strong print.
Catherine is wearing: (V9559) Geometric Print Dress $269 & (L1279) Skinny Shimmer Leather Belt $89.95

Kim Zaknic: Patternmaker

I love the attention to detail in the new season's collection. One of my favourite pieces is the brocade peplum top - the structured silhouette is so modern! These stretch cotton pants in ruby are a great winter colour and the interesting detail with the front ankle zips adds a little difference to the pant!
This grey melange wool jacket is my must have for my winter wardrobe, it's a beautiful neutral colour that goes with many things yet, steps away from black!
Kim is wearing: (V6002) Melton Wool Jacket $389, (V3192) Brocade Peplum Top $199, (V2139) Stretch Cotton Zip Pant $215

Jennifer Clark: Wardrobe and PR Assistant

Sharp and clean with statement accessories!
My winter wish list has all the jewellery and accessories from this season's campaign. My first purchase was the beaded collar, which looks great sitting under the collar of the soft pleated twill shirt -simple and clean yet a modern way of styling a corporate look!
Jennifer is wearing: (v4146) Drape Raglan Jacket $299 coming soon, (M5033) Soft Pleated Twill Shirt $129, (V1679) Colour Black Double Knit Skirt $139 coming soon, (L1286) Beaded collar $189

The Palette

This season's colours consists of rich tones of ruby, flame red, orange, dark plums, aubergine ,violet cobalt blue, zest, grey melange, winter white and of course fashion's savoir - black.

As black is a dominating colour this season, the design team experimented with different textures such as jacquards, splicing techniques and lurex as a way to add depth and luxury.

Keeping the collection modern with rich hues and a monochrome palette, Veronika Maine was inspired by the mixing of a strong and clean palette to bring an individual slant for how colour is worn for this winter season.

On Set

Australian based, New Zealand photographer Derek Henderson is renowned for his conceptual work in photography and motion.

The Veronika Maine Winter 2013 was shot with a strong concept in mind, using black and white photography promoting the strength in the shape, textures and graphics of this seasons range. Where colour is injected back into the photographs, this has been used as a creative technique to highlight this season's palette and demonstrate the colours available in the new winter collection.

Keeping the mood of this campaign directional and modern, the set was amongst concrete walls and architectural forms of the perfect urban landscape, showcasing the collection's line and silhouettes that contrast against the texture of the concrete walls and building.

A New Season

Veronika Maine Winter 2013 is clean, sharp and sophisticated, mixed with modern graphics, geometric shapes and patterns. This season has a dark luxurious feel with minimalistic opulence and a rich colour palette of black, ruby, orange and cobalt with a strong attention to detail and texture. Bold silhouettes are featured in sharp shapes complemented by beautiful draping and immaculate finishes.

Fabrics are luxurious, wool cashmere coating, silk, fine merino wool, stretch jacquards and bi -stretch cottons. Transparency is key in silk cotton organdy and organza, combined with beautiful minimal tops in a soft lurex weave.

The winter 2013 collection celebrates the innovative, individual and timeless designs of Veronika Maine.

The Shape of Things to Come

It can start with a simple shape, line or a texture…

Introducing the NEW trio of print for winter 2013 - The mismatched square, geometric scarf print and the spliced block organza top.

Inspired by lines within textures and distorted silhouettes to create irregular shapes, there is always a story behind Veronika Maine's exclusive prints.

With these geometric checks, deconstructed forms and inverted pattern, layering these prints or wearing them on their own will surely make an impression when pairing back with your winter wardrobe essentials!

This is just a taste of more to come…WINTER 2013

The Spot Jacquard

Looking forward to the new season ahead, one of the major trends for Veronika Maine is layering and contrasting different textures and fabric surfaces. As print was an important design element for summer, the Design Team wanted to re create pattern for winter with the use of patterns embedded in the fabric. Opulent jacquards, paring back geometric shapes and creating new depths in designs is just the start of exciting new things to come for Veronika Maine in 2013!

Contemporary Separates

Office wear doesn't always have to be about the suit! For the New Year give yourself a fresh new look for work by mixing up colours and pairing back these polished yet effortless pieces for day time meetings and after hour's events.

The team at Veronika Maine put together a few of their favourite contemporary separates to create a wardrobe that works for you!