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AW.15 – Shape Shifters

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SHAPE SHIFTERS

From graphic prints and midi lengths to new silhouettes and textured fabrics, master the modern mood in an instant.

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AW15 Veronika Maine Shape Shifters Studio 2

LINEAR TEXTURE JERSEY CURVED HEM TOP | SHOP TOPS
MELANGE WOOL SPLIT FRONT PENCIL SKIRT | SHOP SKIRTS

AW15 Veronika Maine Shape Shifters Studio 1

LONG MERINO CARDIGAN | SHOP KNITWEAR
LONG SLEEVE BOAT NECK KNIT | SHOP KNITWEAR
MELANGE WOOL WIDE LEG PANT | SHOP PANTS

AW15 Veronika Maine Shape Shifters Studio 3

PEBBLED LANDSCAPE TOPSHOP TOPS
STRETCH ASYMMETRIC MIDI SKIRT SHOP SKIRTS

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OPAQUE CREPE JUMPSUIT

AW15 Veronika Maine Shape Shifters Studio 6

MELANGE WOOL FOLD DETAIL DRESSSHOP DRESSES

AW15 Veronika Maine Shape Shifters Studio 7

PEBBLED LANDSCAPE DRESSSHOP DRESSES

A/W15 – Grey Expectations

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AW15-TheJournal-GreyExpectations-Studio2

Grey Expectations

Update your nine to five look with unexpected details and structured silhouettes in stone, smoke and cool grey. Keep it classic with go-to navy and black.

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Tulip Sateen Crop Tee  |  Shop Tops
Stretch Cotton Cropped Pant |  Shop Pants

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Leather Midi Skirt  |  Shop Skirts
Ribbed Knit Sweater  |  Shop Knitwear

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Smooth Twill Cotton Sleeve Dress  | Shop Dresses
Wool Boucle Long Coat  |  Shop Coats

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Smooth Twill Cotton Sleeve Dress  | Shop Dresses

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Double Faced Marle Wide Sleeve Top  |  Shop Tops
Cross Dye Weave Wrap Front Pencil Skirt  |  Shop Skirts

The Individuals – Brenda Briand

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Brenda Briand

BRENDA BRIAND,
ACCESSORIES DESIGNER

Sydney based accessories designer, Brenda Briand is a talented and renowned creative hitting just the right note of understated luxury in her designs marked by clean lines, sleek hardware and superior materials.

Partnering with Veronika Maine for Autumn/Winter 2015, Brenda has worked with our team to develop 3 exclusive designs for the new season collection. Not showy or over the top, these pieces will quietly infiltrate the right wardrobes.

What is the inspiration behind the latest collection of accessories designed for Veronika Maine a/w fifteen?

The VeroniKa Maine customer is confident and she knows what she likes. She is drawn to fashion but not swayed by trends. Quality and the ability to have something function across her wardrobe in multiple ways is really important.

With this in mind I wanted to create pieces that were elegant and classic. Not necessarily statement pieces but minimal shapes and silhouettes to make it feel fresh. Using colours of black and pewter grey the pieces are about about classic shapes reinvented in a new way with just enough hardware with a glint of gold. They will feel like they have always been a part of our wardrobe and will also continue to be relevant in the future.

 

How did you get into the fashion industry, and why did you choose accessories?

Originally from NZ, I moved to Sydney in 2003. From a very early age I always knew I would do something in a creative field, and as time went on – starting my own brand was just a natural progression. So when the time was right, I started my own accessories label in in 2009.

Coming from a garment background, accessories were not the first obvious choice, but I love the freedom they allow you to have and I wanted to create quality leather goods that appealed to like minded people.

Through my experience I have been lucky enough to work with some special projects with amazing people and brands over the past few years. Working with Veronica Maine to design and develop their new leather goods category has been a pleasure. It what makes my job so inspiring and fulfilling. Its what drew me to fashion in the first place!

What is your favourite piece from the A/W 2015 collection? 

I love the pinstriped pieces, in particular the boyfriend Jacket. It’s such a great cut and will be a timeless classic across seasons.

What is your favourite handbag in the collection?

The drawstring bucket bag is my favourite. I love the simplicity of the shape with the internal drawstring. I am always drawn to a bit of bling, but it has to be just the right amount. It’s also a great size and the pewter grey colour looks great with black and denim and white, my wardrobe staples.

How would you describe your personal style?

My go to fabric is denim and I tend to wear a lot of vintage dresses and denim and am drawn to colour blocking. I always have quite a relaxed silhouette going on, and I’ve never really stuck to one type of ‘uniform’. So one day it could be a vintage cotton indian dress and the next all black denim. I wear what I want regardless of the event or time of day.

I’m currently loving the all white vibe and wearing simple gold jewellery. For an accessories designer I tend to not wear too many accessories. It’s more quality over quantity these days.

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S.14 – Into The New

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S14 Into The New - Stuido 1

INTO THE NEW

Embrace asymmetric hems, tech knits and graphic prints; cool, modern and wearable.

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S14 - Into The Blue - Studio 2

Night Sky Cocoon Dress – Shop Now >> 
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S14 - Into The Blue - Studio 3

Georgette Split Shoulder Blouse – Shop Now >> 
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Shop The Sleeveless Funnel Neck Vest – Shop Now >>
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Shop The Winter Floral Half Sleeve Top – Shop Now >>
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S14 Into The Blue - Studio 5Shop The Night Sky Funnel Neck Top – Shop Now >>
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S.14 – New This Week

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S14-New-This-Week-Studio1

NEW THIS WEEK

Lift your look with tailored separates and clever layering to take you into the new season.

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TopsShop the Cropped Sleeveless Knit >>
SkirtsShop the Double Knit Fluted Midi Skirt >>

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Tops - Dobby Sport Sleeveless Vest >>
Tops - Textured Viscose Double Layer Tank >>
Pants - Structured Stretch Cotton Tapered Pant >>

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Tops - Mesh Knit Top >>

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Tops - Dobby Sport Sleeveless Vest >>
Tops - Textured Viscose Double Layer Tank >>
Pants - Structured Stretch Cotton Tapered Pant >>

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Finalist | 2015 Prix de marie claire Awards

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Prix de Marie Claire 2015

It is with great pleasure we share some exciting news! Veronika Maine has been nominated as a finalist in the ‘Best Australian Fashion Brand’ category of the 2015 Prix de marie claire Awards.

Awarded every two years, Veronika Maine is honoured to be among other top Australian designers in one of the country’s most prestigious fashion awards.

To show your support and vote for Veronika Maine, follow these steps:

  1. Visit the Prix de marie claire website; click here.
  2. Enter your personal details.
  3. Explain in 25 words or less why Veronika Maine is your favourite brand.
  4. Select Veronika Maine (number 16) in the ‘Best Australia Fashion Brand’ category.
  5. Select your favourite fashion brands in the other categories.
  6. Accept the Terms & Conditions and then click ‘submit’.

Don’t forget you can vote as many times as you like!

VOTE NOW!

Voting closes 11 March 2015.

S.14 – Cool Summer

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Cool Summer

Luxe layers in soft silhouettes are perfect for the summer heat. Muted shades of mint and powder blue give pastels a fresh feel remixed with bright whites and climbing florals.

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Cool Summer - Soft Georgette Drape Back TopCool Summer - Stretch Viscose CamiCool Summer - Drapey Viscose Wrap Front DressCool Summer - Drapey Visocse Trapeze DressCool Summer - Climbing Flower Curve Hem Tank