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The Individuals – Gabby Dover

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Fresh face Gabby Dover was scouted by Priscilla’s while holidaying with friends in Byron Bay. Her career highlights include an exclusive runway show for Christopher Kane during London fashion week, features in i-D and Vogue Australia and most recently the Veronika Maine Summer 15 campaign.

What is your favourite part about the job? 

I love having the opportunity to work with stylists, photographers and art directors and bringing their creative visions to life.

Gabby Dover

How would you describe your personal style? 

My personal style is very mixed,  but I usually just wear what I love. That could be something from any style or subculture, from vintage to high fashion to street. I like to take inspiration from wherever I can and just make it my own.

Every outfit looks better with?

You can never go wrong with adding a hat to your outfit, it’s usually an unexpected piece and gives real life to an outfit.

Who are your style icons?

I take inspiration from Jane Birkin’s eclectic and bohemian 70s style, Lou Doillon is another icon I admire for an androgynous yet classic look.

What pieces from the S15 collection can you not live without?

The Cut Out Midi Dress, the Drapey Twill Culotte and the Cotton Twill Cropped Pant were phenomenal, as well as the strappy platform sandals, which were some of the coolest shoes I have ever worn.



The Individuals – Emily May Baker

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Emily May Baker


New Zealand born beauty, Emily May Baker has stamped her presence on the Summer 2015 Veronika Maine campaign. Featuring in campaigns for the likes of Gucci and Tommy Hilfiger, as well as gracing the pages of the world’s top fashion titles, Emily’s features are unmistakable as she brings a feminine strength to the new season collection.


What’s the best piece of advice you’ve received?

I’ve received a lot and I’ve also learnt a lot! The one piece of advice that’s stuck with me is – “mum and dad know best”. They are always right! Well 99% of time… I also try to live by the mindset that attitude is everything - be soft, kind and loving.

How do you keep you’re energy levels up while on a shoot? 

I like to make sure I prepare fresh healthy meals before the shoot so I can have them throughout the day, of course plenty of water and just starting out the day with a good mind set!

How do you describe your off-duty style?

Relaxed, casual and most importantly comfortable. It’s rare to see me out of my gym gear.


What do you like to do in your downtime?

Spend time with the family, I don’t always have the time to see them because of all my travel with work, so when I do I really treasure the time. While I’m at home in New Zealand I also love to spend time at the beach, cooking, camping & generally just chilling out. The one thing I cannot do without is fishing - that would be right up there on the top of that list!

What are your wardrobe essentials?

Activewear, leather jacket and anything black and white!

What’s always in your handbag?

My favorite Celine bag is always full – however I would never leave home without my iPod, headphones, lip balm & perfume.

How do you stay balanced and calm when you have so much going on?

Regular exercise and relaxation, I try to find a balance between work and play. But I love my job so it’s not too hard to stay chilled. Everything in moderation, balance is key!


What piece from the S15 collection can you not live without?

I loved Stripe Off Shoulder Top and the Double Weave Wide Leg Pants!





S.15 – The Making Of A Campaign

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Taking fashion from inception to store is a journey shaped by a team of inspired creatives. Take a glimpse into the world of Veronika Maine and go behind the scenes of Summer 2015.

Pt 1. Inception


Pt 2. Indulgent textures + luxe fabrics


Pt 3. Design Development


Pt 4. Pattern Making


Pt 5. The Perfect Fit


Pt 6. Style Edit


Pt 7. Building Blocks Of A Set


Pt 8. The Shoot


Pt 9. Post Production


Pt 10. Proofing


Pt 11. The Install


The Making Of A Campaign – Summer 2015 Launching 10.08.2015


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S15- The New Chic

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Minimal colour highlights tailored elements. Eastern influences mix with utilitarian silhouettes as crisp cotton and fluid fabrics are cinched at the waist.

Shop New Arrivals >>


SH03-38121-copySH03-38132-copyShop Smooth Twill Utility Pant

Smooth Twill Belted Jacket


Shop Belted Collarless Coat

Texture Weave Cropped Pant

Texture Weave Cross Front Top

SH02-37991-copyShop Textured Double Weave JumpsuitSH04-38193-copy-extendedSH04-38201-copy

Shop Textured Crepe Trapeze Top

Stretch Faille Wrap Skirt

A/W15- Cross the Line

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Get ready for the week ahead in pinstripe checks and minimal shapes; think modern tailoring in wide leg culottes and chic separates for everyday style wins.

Shop New Arrivals >>  SH18-27828-copy Shop Fine Grid 3/4 Sleeve Top Shop Textured Double Knit Draped Top

Bonded Mesh Pencil SkirtSH15-27703-copySH16-27769-copyShop Fine Grid Cap Sleeve TopSH16-27738-copyShop Fine Grid Cap Sleeve Top

Stretch Faille Wrap SkirtSH17-27802-copyShop Twill Cropped Sailor Pant

Sheer Narrow Stripe Knit

A/W15 – Black & White

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You can’t go past the enduring chic of monochrome. Keep this go-to palette modern with streamlined silhouettes and clever details. Life isn’t always black and white, but your wardrobe can be.

Shop New Arrivals >>


Shop Bonded Marle Zip Front Jacket
Sueded Cotton A-Line Skirt

SH03-11264-copy_v2Shop Cross Hatch Asymmetric Hem TopSH01-11101Shop Stretch Faille Pencil Skirt SH06-11682-copyShop Deconstructed Floral Top

Stretch Faille Bootleg PantSH07-11936-copyShop Deconstructed Floral Dress