Sydney based accessories designer, Brenda Briand is a talented and renowned creative hitting just the right note of understated luxury in her designs marked by clean lines, sleek hardware and superior materials.
Partnering with Veronika Maine for Autumn/Winter 2015, Brenda has worked with our team to develop 3 exclusive designs for the new season collection. Not showy or over the top, these pieces will quietly infiltrate the right wardrobes.
What is the inspiration behind the latest collection of accessories designed for Veronika Maine a/w fifteen?
The VeroniKa Maine customer is confident and she knows what she likes. She is drawn to fashion but not swayed by trends. Quality and the ability to have something function across her wardrobe in multiple ways is really important.
With this in mind I wanted to create pieces that were elegant and classic. Not necessarily statement pieces but minimal shapes and silhouettes to make it feel fresh. Using colours of black and pewter grey the pieces are about about classic shapes reinvented in a new way with just enough hardware with a glint of gold. They will feel like they have always been a part of our wardrobe and will also continue to be relevant in the future.
How did you get into the fashion industry, and why did you choose accessories?
Originally from NZ, I moved to Sydney in 2003. From a very early age I always knew I would do something in a creative field, and as time went on – starting my own brand was just a natural progression. So when the time was right, I started my own accessories label in in 2009.
Coming from a garment background, accessories were not the first obvious choice, but I love the freedom they allow you to have and I wanted to create quality leather goods that appealed to like minded people.
Through my experience I have been lucky enough to work with some special projects with amazing people and brands over the past few years. Working with Veronica Maine to design and develop their new leather goods category has been a pleasure. It what makes my job so inspiring and fulfilling. Its what drew me to fashion in the first place!
What is your favourite piece from the A/W 2015 collection?
What is your favourite handbag in the collection?
The drawstring bucket bag is my favourite. I love the simplicity of the shape with the internal drawstring. I am always drawn to a bit of bling, but it has to be just the right amount. It’s also a great size and the pewter grey colour looks great with black and denim and white, my wardrobe staples.
How would you describe your personal style?
My go to fabric is denim and I tend to wear a lot of vintage dresses and denim and am drawn to colour blocking. I always have quite a relaxed silhouette going on, and I’ve never really stuck to one type of ‘uniform’. So one day it could be a vintage cotton indian dress and the next all black denim. I wear what I want regardless of the event or time of day.
I’m currently loving the all white vibe and wearing simple gold jewellery. For an accessories designer I tend to not wear too many accessories. It’s more quality over quantity these days.